The Situation: At the start of 2013 we were invited to Oakley in California to discuss how we could help take their iconic brand to the next level. To create a brand experience like no other that reflected the envelope-pushing, disruptive nature of Oakley. At the monumental Oakley headquarters in San Diego, we spoke with brand managers, watched product demonstrations, visited the legendary RED Studio for potential locations – to give us the a sense of their overall brand promise, the material and the setting we needed to build the storyline that would become The Oakley Brand Experience. One year later, this is the result. Many thanks to Moment Factory for the opportunity to work on this awe-inspiring project.
Client: Moment Factory
Creative Director: Nicolas St-Cyr
Producer: Stephane Raymond
Copywriter: Marcus Hildebrandt, The English Department