The Situation: In mid 2013, I was approached by TAM TAM \ TBWA to assist them in the naming and branding process of a new development south of downtown Montreal. This was by far one of the most challenging naming projects I have worked on. It was beyond just finding any name for a development, as it would also serve as the name of the quarter. A rare opportunity where you actually get to name a part of your hometown. Our mandate was to find a name that respected the history of the area [Windsor Station] while giving it a fresh vibrant name that spoke of community, a gathering place, a place where people and business connect. Quad Windsor brought these two worlds together.
Client: TAM TAM \ TBWA
Art Director: Michèle Petitclerc
French Copywriter: Paul Derome
English Copywriter: Marcus Hildebrandt, The English Department